Philadelphia, PA —  Sharecare and Trinity Health are creating solutions at an interesting point in the history in health care. One in which the patient is increasingly becoming the buyer and the health system the seller.

They’re developing systems built to, in part, put consumers in control of their health.

Two of our favorite examples from the talk:

Real Age

 

Over 40 million people have taken the test to determine their real age, not just their calendar age. The Army now mandates that all soldiers take it every year and Sharecare has proven its accuracy with a major study of death certificates.

Like wearables, it’s an example of the value of self awareness. By quanitfying the impact of everyday health behaviors, the Real Age program seeks to help people make important changes for their health through a more personalized dialog.

AskMD 


It’s the answer to the question: How do you get a doctor’s exam room into a smartphone?

Jeff Arnold, CEO or Sharecare, explained, “If you go to Google, you get the band first, not a health symptom.” They needed to create better tools to help patients searching for answers. AskMD helps people see the likely causes of symptoms and also when to act urgently and when to talk to a professional.

About the Author:

As Managing Director of Innovation for Syneos Health Communications, Leigh is responsible for shaping the company’s perspective on the next era of healthcare marketing. Through thought leadership, strategic innovation workshops and new products and capabilities, Leigh focuses on identifying marketing approaches that will fuel that new era and generate significant growth for clients. Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for over 17 years. She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she had several leadership roles at one of our agencies, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business. Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes. A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.