New York, NY– We are thrilled to share with you the second part of our two-part series on millennials. In our first report, GSW, Allidura Consumer and Harris Poll teamed up to survey 2,015 adult millennials (18 – 32 year olds) in order to learn how their attitudes and behaviors about health might differ from the generations that came before them.
Millennial healthcare behaviors and attitudes tell us a lot about what they value – and what they don’t. In this exclusive follow-up report, we put our findings into action with new insights, and examples of brands that are successfully meeting millennials’ new expectations and health challenges. We establish and define the 7 maxims for connecting with the millennial generation’s new challenges and provide an example for each of a brand that is successfully leveraging these maxims. These seven maxims reveal the new expectations that this generation has for healthcare communications and from healthcare companies.
How can your brand engage with this increasingly influential generation?
Download the full report to see all of our findings and leverage these millennial maxims for your healthcare brand.
About the Author:
As Managing Director of Innovation and Insights for Syneos Health Communications, Leigh is responsible for building and scaling a global team of healthcare experts who together help life science leaders better understand the complex lives, influences and expectations of their customers. Specifically, they uncover actionable insights that fuel empathy and creativity; lead co-creation events that let marketers learn from peers, trends, and new possibilities; and help clients identify the most valuable and useful new customer experiences to create.
Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for nearly 20 years.She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she held several leadership roles at our largest agency, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.
Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes.
A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. This year, she led over 250 experts to experts to focus on the most important changes in the commercial, consumer, marketing, digital and healthcare landscapes. (See reports at trends.health)
Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice and Top 10 Innovation Catalysts of 2017 by MM&M, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.
