New York, NY– We are thrilled to share with you the second part of our two-part series on millennials. In our first report, GSW, Allidura Consumer and Harris Poll teamed up to survey 2,015 adult millennials (18 – 32 year olds) in order to learn how their attitudes and behaviors about health might differ from the generations that came before them.
Millennial healthcare behaviors and attitudes tell us a lot about what they value – and what they don’t. In this exclusive follow-up report, we put our findings into action with new insights, and examples of brands that are successfully meeting millennials’ new expectations and health challenges. We establish and define the 7 maxims for connecting with the millennial generation’s new challenges and provide an example for each of a brand that is successfully leveraging these maxims. These seven maxims reveal the new expectations that this generation has for healthcare communications and from healthcare companies.
How can your brand engage with this increasingly influential generation?
Download the full report to see all of our findings and leverage these millennial maxims for your healthcare brand.