Menlo Park, CA – With the launch of Apple’s Healthkit, mobile app developers are quickly integrating their technologies with the iOS upgrade. The shift comes as healthcare takes center stage in the latest boom of new devices, wearables and quantified self apps.
The latest rumor to be entering this space is online social giant, Facebook. According to a recent Reuters report, Facebook is looking to create mobile apps dedicated to building social communities around specific disease states as well as develop social groups on preventative care that will focus on healthy lifestyles.
Facebook seems to align well with online learning and support. Healthcare related topics ranked as the #1 search on its platform according to a Vision Critical report. With questions about technology and privacy aside, our friends and family are who we reach out to for health advice. Facebook just happens to be the place where you can have access to all of them at the touch of a button.
So what does this mean for healthcare marketers? While there are many restrictions when it comes to advertising on these networks, the best use of a social network like Facebook is to simply join and participate in the conversation. Users tend to talk about their own health online regardless of what they think about privacy. Because the network is already tied to demographic context, social listeners can gain a wealth of insight to benefit population health and to further support their brand awareness.