Columbus, OH– Our latest report on millennials and health has sparked the interest of some key pharmaceutical columnists. Recently, I had the chance to sit down with FiercePharma to discuss some of our findings and some of the strategies that big pharmaceutical companies are employing to better connect with this audience.
“One of the big takeaways is that the idea of balance for millennials is essential. And I don’t just mean in their dietary choices, I mean in the type of messages they receive too,” said Zach Gerber, a strategist at GSW and one of the study’s main authors. “They don’t want to be talked at, they want to be part of the conversation.”
Check out the full story here on FiercePharmaMarketing.