New York, NY — Many of you know that we recently published a report with Allidura and Harris Poll called Millennial Mindset: The Worried Well.” PR Weektalked to two of our collaborators about some of the key insights from the report
“The report also found that health issues facing Millennials now rather than later in life contibute to their high levels of stress and anxiety. For example, Danielle Dunne, MD of Allidura, said the survey revealed Millennials consider obesity to be ‘the greatest health challenge of their time.’ Tracy Naden, Allidura Consumer MD, added that Millennial men are more likely to prioritize their mental health.
‘There seems to be an even greater opportunity for brands and companies to help Millennials understand and create what’s normal,’ said Dunne. ‘I think brands can become part of that circle of trust if they put the consumer front-of-mind and provide content and information that is broader, yet relevant to the audience’.”
Meanwhile, report author Zach has been teaming up with Mike Martins to pull out some of our favorite findings in a more visual way. This poster highlights 12 big ah-has from the data.
Just click the poster above to grab a copy to save and share. Or, if you want one for your wall, leave a comment. We’ll send printed posters to the first five people who do.
Last note – don’t miss reading the full report. It’s got great insights into how brands can connect with this next big boom generation.