New York, NY — Many of you know that we recently published a report with Allidura and Harris Poll called Millennial Mindset: The Worried Well.” PR Weektalked to two of our collaborators about some of the key insights from the report
“The report also found that health issues facing Millennials now rather than later in life contibute to their high levels of stress and anxiety. For example, Danielle Dunne, MD of Allidura, said the survey revealed Millennials consider obesity to be ‘the greatest health challenge of their time.’ Tracy Naden, Allidura Consumer MD, added that Millennial men are more likely to prioritize their mental health.
‘There seems to be an even greater opportunity for brands and companies to help Millennials understand and create what’s normal,’ said Dunne. ‘I think brands can become part of that circle of trust if they put the consumer front-of-mind and provide content and information that is broader, yet relevant to the audience’.”
Meanwhile, report author Zach has been teaming up with Mike Martins to pull out some of our favorite findings in a more visual way. This poster highlights 12 big ah-has from the data.
Just click the poster above to grab a copy to save and share. Or, if you want one for your wall, leave a comment. We’ll send printed posters to the first five people who do.
Last note – don’t miss reading the full report. It’s got great insights into how brands can connect with this next big boom generation.
About the Author:
As Managing Director of Innovation and Insights for Syneos Health Communications, Leigh is responsible for building and scaling a global team of healthcare experts who together help life science leaders better understand the complex lives, influences and expectations of their customers. Specifically, they uncover actionable insights that fuel empathy and creativity; lead co-creation events that let marketers learn from peers, trends, and new possibilities; and help clients identify the most valuable and useful new customer experiences to create.
Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for nearly 20 years.She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she held several leadership roles at our largest agency, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.
Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes.
A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. This year, she led over 250 experts to experts to focus on the most important changes in the commercial, consumer, marketing, digital and healthcare landscapes. (See reports at trends.health)
Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice and Top 10 Innovation Catalysts of 2017 by MM&M, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.
