Cannes, France – Rethink Breast Cancer wants to put an end to the nice gesture, the uncomfortable gift, and that lost feeling friends and loved ones have when trying to figure out just what might be useful to someone living with breast cancer --- or even make one of her hard days a little easier.
Their Give-A-Care product line is designed specifically for young women with breast cancer and lets friends and family build a personalized care package that acknowledges what she’s really going through and gives her the care she really needs.
The packages are beautifully designed and the product names have the great voice of Skimm and the totally-get-it snark of Louis CK. Here are a few of our favorites:
- If-one-more-person-tells-me-I-don’t-look-sick-I-may-never-get-rid-of-this HEADACHE BALM
- I-know-this-hospital-waiting-room-like-the-back-of-my HAND SANITIZER
- My-mouth-is-drier-than-prohibition-I-need WATER BOTTLE
- I-know-its-the-afternoon-but-please-just-let-me-sleep-some-more DO NOT DISTURB SIGN
Rethink was at Cannes to accept an award for that clever packaging but beyond the package, they empower young people worldwide who are concerned about and affected by breast cancer. Their work includes education, resources, advocacy, community engagement and fundraising. As they say, “no pink ribbons required.”