Healthcare Delivery Testing Starts with Dog Treats and Balloons
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Queensland, Australia– Google’s Project Wing, which aims to deliver goods via self-flying vehicles, has been two years in the making. So far the project has successfully airdropped a dog treat to a hungry canine. Congratulations Google. All of your research and development has paid off for man’s best friend to enjoy a delicious afternoon snack from the sky.
Google admits that this test is merely the beginning, and even with this simple idea, they could be on their way to something extraordinary. With the recent outbreaks of deadly diseases such as Ebola, this expensive doggie snack-delivery service could find its way into the business of saving lives. In the not so distant future, Project Wing could be used to safely airdrop vaccines for entire villages under strict quarantines. In these cases, the ability to safely deliver and receive materials is a necessity.
Google is also working on an Internet balloon called Project Loon. But this balloon won’t be coming in any cartoon shapes or be at any birthday parties (although it may be the party’s Internet supplier). These balloons float in the stratosphere and use algorithms and wind power to form one giant, connected network that is able to reach very rural areas without access to any connectivity.
As doctors are increasingly shifting towards mobile and video consultation, patients need to be prepared with the necessary tools to make the shift as well. As elementary as it may sound, the connected patient movement is only possible when patients have the ability to become connected. Currently 5 billion people on the earth are not being reached. To bridge this immense gap, we have Project Loon.
Posted by Zach Gerber
About the Author:
As Managing Director of Innovation and Insights for Syneos Health Communications, Leigh is responsible for building and scaling a global team of healthcare experts who together help life science leaders better understand the complex lives, influences and expectations of their customers. Specifically, they uncover actionable insights that fuel empathy and creativity; lead co-creation events that let marketers learn from peers, trends, and new possibilities; and help clients identify the most valuable and useful new customer experiences to create.
Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for nearly 20 years.She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she held several leadership roles at our largest agency, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.
Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes.
A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. This year, she led over 250 experts to experts to focus on the most important changes in the commercial, consumer, marketing, digital and healthcare landscapes. (See reports at trends.health)
Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice and Top 10 Innovation Catalysts of 2017 by MM&M, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.
