New York, NY — Pfizer and the American Lung Association have teamed up to create a sort of Kickstarter for kicking the habit. Quitter’s Circle is a website and app that teams up smokers with their supporters to maintain the motivation to quit and even crowdsource funds for the effort.
The team leveraged the best of what they’ve learned about how to help people quit with some intriguing new content and experiences. The insights from American Lung may not surprise you, but the experience of Quitters Circle definitely will.
Let’s start with the numbers. American Lung has been tracking what’s helped people quit for years.
- A quit plan doubles the odds of quitting successfully
- 85% of smokers worry about their health, only 36% have a plan to change their habits
- 80% of smokers trying to quit said support from family, friends and even coworkers can be key to quit efforts
The new site leverages those insights and changing consumer expectations to create a really unique experience. A few of our favorite highlights include:
- Build a virtual support team and crowdsource quit funds via a community-connected app
- Use leading telehealth providers to immediately connect to a doctor over video or telephone
- See peer context in the form of polls and memes from other people who are have quit
- Sign up for ongoing inspiration / motivation in lots of channels
- Browse fun listicles, like 31 Things to Do Instead of Smoke
- Make your own plan and estimate your cigarette free savings
- And, read the ultimate modern guilt trip: How second hand smoke effects your pets
About the Author:
As Managing Director of Innovation and Insights for Syneos Health Communications, Leigh is responsible for building and scaling a global team of healthcare experts who together help life science leaders better understand the complex lives, influences and expectations of their customers. Specifically, they uncover actionable insights that fuel empathy and creativity; lead co-creation events that let marketers learn from peers, trends, and new possibilities; and help clients identify the most valuable and useful new customer experiences to create.
Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for nearly 20 years.She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she held several leadership roles at our largest agency, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.
Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes.
A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. This year, she led over 250 experts to experts to focus on the most important changes in the commercial, consumer, marketing, digital and healthcare landscapes. (See reports at trends.health)
Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice and Top 10 Innovation Catalysts of 2017 by MM&M, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.
