Munich, DE– The German app company, SmartPatient, who developed the health app MyTherapy for iOS and Android, conducted deep research into pharma mobile application usage and content. What they found was not on par with how we view our always-on digitally connected lives.
Their research revealed that many of the pharma apps that live in the app store have zero user reviews, are rarely updated, and typically only serve one or two functions.
Interestingly, what they did uncover was that the top pharma apps are not focused around chronic conditions, but on strategies and tools for everyday wellbeing and health management. Amongst those were pill reminder tools, quick workout apps, and gamified health apps.
The death of the pharma app may be a little quick on the trigger. But this research exposes where we should be focusing our attention and even more, where we shouldn’t.