Columbus, OH — Being a patient – it’s a job no one wants and almost no one is prepared for. The number of people considered to have low health literacy is staggering, and the consequences are even worse.
Over a third of US adults would have difficulty with common health tasks such as following directions on a prescription drug label, and only one out of eight US adults can be considered “health literate.” Yet, nearly all of marketers still use printed handouts for patient education-something isn’t adding up.
A common goal for all marketers is to better understand their customers. What are the obstacles that doctors face? What are patient’s behaviors? How can we better connect with the patient? How can we get our patients to adhere to recommended treatments? Let’s rethink our communication strategies.