Columbus, OH– The world we live in is constantly bombarded by extraneous messaging. We are hit with over 5 trillion impressions each year in a fashion that a Microsoft study calls “irrelevant information overload.” And of all industries, healthcare has been one of the slowest to adapt to the changing needs and expectations of patients receiving this “irrelevant information overload.”
All too often we receive information at the wrong times and in forms that are inopportune to our everyday lifestyles or conditions. And our increasingly distracted attention spans are not helping the case for long-style important safety information nor does it set patients up for long-term success.
We can’t forget that the patients that we deliver information to are people just like us who desire intriguing stories in fashions that go beyond just data and product information. In order to understand decision-making and even non-adherence issues, we need to step back and first look at the human side of healthcare. The side that matters most.
At GSW, we recently conducted our own experiment to see just what it would be like if we spoke to people in other industries the way that the pharmaceutical industry often speaks to its consumers. The results provide a great snapshot into understanding how crucial creating human connections that empower our consumers is.
“The Speak People Experiment”