as Vegas, NV — You don’t have to look far these days to find another story of a frustrated physician. In books, interviews, and even social media rants, they’re reflecting growing levels of unhappiness and even burnout.

A pediatric primary care physician recently wrote about how her dream of practicing medicine turned out in every day reality:

Despite my lofty dreams and expectations, practicing primary care pediatrics was nothing like I hoped it would be. My days were filled with opportunities to meet and grow with patients and families, but my tidbits of time were sliced into 15-minute increments. As my practice size increased, I was persistently pressured to add extra patients over my lunch hours before the day started, and into time slots already booked with other patients. The need to move increasingly efficiently sparked anxiety within me — I was halfway through greeting one patient before I was also surreptitiously listening for the opening and closing of the next exam room door to signal that another patient was waiting.

New requirements, expectations and demands have left physicians overwhelmed and unable to do the kind of work they most want to. At least in traditional practice. But on the floor of this week’s Consumer Electronics Show, nothing is at all traditional. The health gadgets and booths and devices point to a new healthcare experience for patients AND intriguing new job possibilities for their doctors.

For example, a San Francisco-based startup called CellScope is demo-ing a little ear probe that you clip on top of your iPhone camera. The footage streams into an app where you can view the inside the ear. The images are incredibly clear and interesting (in a huh, that’s what the inside of my ear looks like kind of way), but these videos are not headed for instagram. Instead, they’re being beamed straight to a doctor.

cellscope

On-call doctors analyze the footage within two hours and can prescribe care – or assuage worries. This $79 device may not be for every family, but for those dealing with repeated ear infections, it’s a much more efficient way to access care.

Elsewhere on the floor of CES, wearables, trackers, remote monitors and other healthcare-technology magic are on display. Those new points of care require lots experts on the backend – and not just developers. They’re all powered by real physicians. Physicians who suddenly have access to a new way of work, one that may look more like what they dreamed about.

If you’re interested in more about this “disillusioned doctors” trend, check out our latest report on health. The 5th trend is all about this new reality on the frontlines of medicine.

About the Author:

As Managing Director of Innovation for Syneos Health Communications, Leigh is responsible for shaping the company’s perspective on the next era of healthcare marketing. Through thought leadership, strategic innovation workshops and new products and capabilities, Leigh focuses on identifying marketing approaches that will fuel that new era and generate significant growth for clients. Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for over 17 years. She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she had several leadership roles at one of our agencies, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business. Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes. A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.