New York, NY — Eleven colleagues and I were among the lucky thousands who flocked to Cannes for the third annual Lions Health. Creative leaders and speakers from around the world celebrated what we’ve accomplished as healthcare marketers and challenged us to do even more. Of course, we couldn’t wait to bring you all the best from the show.
All our favorite short-listed creative, memorable quotes, can’t-miss data points, and highlights from individual talks are right here:
It’s a quick-scan tasting menu of creativity that will make you feel like you were there. And, you can absolutely download it or just click ahead to all the fun videos.
If you’d rather go deep into one of the talks or some of the big themes from the show, here are our top blog posts from the floor of Lions Health:
Five examples that show that healthcare marketing is quickly becoming social marketing from our own Dr. Andreas Reinbolz
When was the last time you and your client spent 6 months in small-town America to really understand life and health? Can’t remember? You’ve got to read this one with the team at AZ. Includes big patient support examples in chronic disease, cardiology and lung cancer.
Four standout examples of how Abbvie is using patient support to improve patient lives and build brands.
Highlights from the single most inspiring talk in the show, from the team that’s really behind the moonshot on cancer. Just read this quote and try not to well up: “We are in a position for the first time of bending the arc of major diseases and the first to fall to the axe of science will be cancer.”
THIS is how the physician experience is changing and more proof that the physician is no longer our most critical marketing target.
Three big, intriguing ideas for tackling a global pandemic, delivered in 24 hours by innovators like our own Travis Rooke.
Like science videos? Into medical communications? Here’s a post to challenge you.
Dave Sonderman and two of his long time collaborators break down the science behind why empathy matters (clinically) and the art that ignites it. Can’t miss talk.
Terrifying new reality: insurance actuaries are estimating that children born today should expect to live to 107. Merck wants to be a leader in defining what it takes to live well for more than a century.
“It’s a match” is now about much more than a hot date. Tinder and the NHS teamed up to show us three ways Tinder is changing life and health.
Pfizer is out in front taking on our collective fear of getting old (#FOGO!). Among the startling numbers: Negative beliefs about getting older can actually harm our health. One Yale study showed a 300% rate of cognitive decline for patients who hold negative stereotypes about aging. That’s physiological changes in the brain connected to negatives stereotypes.
You will not believe the things you don’t know. One small example: HIV/AIDS is the leading cause of death among women of reproductive age.
Feeling brave? See how one brand used one of the world’s most provocative photographers to make up a great story.
How’s this for creativity? Dan Trachtenberg kicked off the show. His best story: He was as bad at being a production assistant as I was at being an account director!