New York, NY — Eleven colleagues and I were among the lucky thousands who flocked to Cannes for the third annual Lions Health. Creative leaders and speakers from around the world celebrated what we’ve accomplished as healthcare marketers and challenged us to do even more. Of course, we couldn’t wait to bring you all the best from the show.

All our favorite short-listed creative, memorable quotes, can’t-miss data points, and highlights from individual talks are right here:


Lions Health 2016 – Highlights from Mindstream Interactive

It’s a quick-scan tasting menu of creativity that will make you feel like you were there. And, you can absolutely download it or just click ahead to all the fun videos.

If you’d rather go deep into one of the talks or some of the big themes from the show, here are our top blog posts from the floor of Lions Health:

Social Media + Measurable KPI’s

Five examples that show that healthcare marketing is quickly becoming social marketing from our own Dr. Andreas Reinbolz

3 Big Ideas for Patient Support from AstraZeneca

When was the last time you and your client spent 6 months in small-town America to really understand life and health? Can’t remember? You’ve got to read this one with the team at AZ. Includes big patient support examples in chronic disease, cardiology and lung cancer.

Abbvie: How to Create Superhero Brands in Healthcare

Four standout examples of how Abbvie is using patient support to improve patient lives and build brands.

Cancer’s Greatest Vulnerability is Knowledge

Highlights from the single most inspiring talk in the show, from the team that’s really behind the moonshot on cancer. Just read this quote and try not to well up: “We are in a position for the first time of bending the arc of major diseases and the first to fall to the axe of science will be cancer.”

Watson Health and Cognitive Computing Design

THIS is how the physician experience is changing and more proof that the physician is no longer our most critical marketing target.

Innovation Hack with RB

Three big, intriguing ideas for tackling a global pandemic, delivered in 24 hours by innovators like our own Travis Rooke.

Showing Science In 8 Social-Ready Rules

Like science videos? Into medical communications? Here’s a post to challenge you.

The Science of Art and Empathy – with inVentiv

Dave Sonderman and two of his long time collaborators break down the science behind why empathy matters (clinically) and the art that ignites it. Can’t miss talk.

Merck Tackles the Realities of Longer Life Expectancies

Terrifying new reality: insurance actuaries are estimating that children born today should expect to live to 107. Merck wants to be a leader in defining what it takes to live well for more than a century.

Swipe Right To Save A Life

“It’s a match” is now about much more than a hot date. Tinder and the NHS teamed up to show us three ways Tinder is changing life and health.

I Hope I Get Old!

Pfizer is out in front taking on our collective fear of getting old (#FOGO!). Among the startling numbers: Negative beliefs about getting older can actually harm our health. One Yale study showed a 300% rate of cognitive decline for patients who hold negative stereotypes about aging. That’s physiological changes in the brain connected to negatives stereotypes.

Breaking Bias In Healthcare Experience

You will not believe the things you don’t know. One small example: HIV/AIDS is the leading cause of death among women of reproductive age.

Anything Could Happen: Arrests, Mobs, Or 1.3 Billion Views

Feeling brave? See how one brand used one of the world’s most provocative photographers to make up a great story.

Cloverfield Lane Director: A Redirected Quest to the Super Bowl

How’s this for creativity? Dan Trachtenberg kicked off the show. His best story: He was as bad at being a production assistant as I was at being an account director!

Still want more? There are two hashtags to explore. #CannesDo from the inVentiv team and #LionsHealth from all the attendees.

About the Author:

As Managing Director of Innovation for Syneos Health Communications, Leigh is responsible for shaping the company’s perspective on the next era of healthcare marketing. Through thought leadership, strategic innovation workshops and new products and capabilities, Leigh focuses on identifying marketing approaches that will fuel that new era and generate significant growth for clients. Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for over 17 years. She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she had several leadership roles at one of our agencies, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business. Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes. A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.