Dallas, TX —New research from Parks Associates reveals some interesting information about the usage of care-related apps in the caregiver population:
- 27% of U.S. caregivers are ages 45-54, but this age group accounts for only 16% of the app users
- Caregivers aged 18-24 are 28% of the caregiver population, but account for half of the app users
- Caregivers aged 35-44 are in the sweet spot — they’re using care apps now and will continue to use them as they care for their aging parents
Why this matters:
As we detailed in the “Caregiver Crunch” trend in our 2016 Health Trends report, reaching out to and supporting caregivers is a huge opportunity for pharma brands, especially as the number of caregivers shrinks over time due to the aging population. For those that use care apps, which are mostly millennials and young Gen Xers, there’s great opportunity to evolve the resources that technology can provide as they continue to lean heavily on mobile to seek support. But as the data shows, we need to find new ways to help those in the 45-54 age range by tapping into the channels that they’re comfortable using to seek help, or incentivizing them to use apps by showing them how easily they’ll fit into and add to their lives.