Charlotte, NC — According to a study by CapGemini and Quantia MD, the digital experience of healthcare is growing rapidly, especially among new physicians. 2014 is the digital tipping point where Digital Natives outnumber Digital Immigrants, meaning more people grew up with computers, video games and the internet than those who adopted them later.
This leads to a natural adoption of digital literacy into the exam room. Below are some quick stats for you to consider the next time you are reaching out to a physician.
80% of new physicians prefer digital communication
67% of all physicians preferred digital content over printed material or rep visits
85% of physicians said they would consider using a virtual service for accessing sales reps
73% said that ease of use was the primary reason to use digital over traditional methods
20% of doctors prefer rep visits over digital touchpoints, this is down from 27% in 2012
With this shift from traditional methods to digital ones, we have to rethink our approach to communication and create new solutions. While reps are still a widely used relationship and sales practice, adopting digital methods in combination with traditional marketing is an obvious first step. As we integrate new EHR capturing devices, sync our learning portals to become more flexible, usable, and searchable, and open up our platforms to ensure compatibility, digital methods will become a solution instead of a hindrance.
Posted By: Mike Martins