New York, NY – This report could be subtitled: wow, we can do that?! In 2016, the possibilities for marketers are huge – and, the expectations are even greater.
It seems that every brand is talking about one big idea: leveraging data and analytics to deliver more, more relevant content to consumers and professionals both across their screens and in real life.
Drilling deeper in, the trends reveal a sophisticated new marketing landscape:
In 2016, the machines that united the fragmented digital advertising space are adding new formats, new buying models and new channels to become the darlings of the marketing suite. But that won’t quell the big new anxiety in the there: automated ad avoidance.
Content marketing plans will include expiration dates, become more global and more responsive. Brands will create more picture-worthy experiences in the real world and embrace a vertical view in the digital one. New purchase intent models will replace demographic targeting. And, brands? They’re going to be taking some big stands for their customers. Look for them to be more empathetic, more provocative and even more political in the year to come.
Together the eight trends in this report point to the new best practices in communications and marketing. They show us the brands that are consistently outperforming and the gap between those leaping ahead and those left behind. And, you get them first. Download the full report here.