New York, NY — Researchers went to community clinics throughout New York to engage families of 6-month through 8-year-old children who were getting their first influenza vaccination. They enrolled 660 families in a trial designed to find out what kind of reminders and support are most effective at bringing people back for their second dose.

The results published this year in the Journal of the American Academy of Pediatrics showed that health literacy content was the most effective driver of compliance.

All the families in the study received a written reminder to return for a second dose. One third also received an additional text message reminder with clinic hours. And, another third received education text message about why it’s important to receive the second influzena vaccination in a timely manner.

That last group had the best results: 72.7% of those who received the educational texts got their second dose by its due date. Researchers compared that to 66.7% of the families who received an extra text reminder and 57.1% of the families who only received a written reminder.

About the Author:

As Managing Director of Innovation for Syneos Health Communications, Leigh is responsible for shaping the company’s perspective on the next era of healthcare marketing. Through thought leadership, strategic innovation workshops and new products and capabilities, Leigh focuses on identifying marketing approaches that will fuel that new era and generate significant growth for clients. Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for over 17 years. She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she had several leadership roles at one of our agencies, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business. Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes. A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.