Philadelphia, PA — In a recent study of over 2400 nurses, Wolters Kluwer found that 83% of professional nurses own a smartphone and two-thirds use mobile devices for professional purposes at work. CNOs and nurse managers are more likely than staff nurses to rely on the smaller screens, but both (48%) say their organizations encourage them to access websites or online reference for clinical info at work.
When envisioning mobile tools and resources for nurses, there are a couple of things to keep in mind:
- More than iOS: Their choices in mobile devices vary much more than do doctors (those iPhone addicts). There’s a lot more uptake of Android particularly.
- Moderate vs. Mega users: The report spots a heavy-user niche of nurses that spend 3+ hours on mobile devices for work each day. That represents about 1:10 of all nurses surveyed. But most (65%) use them for ~30 minutes / shift.
- Beware of restrictions: There are restrictions to how nurses can use mobile devices, primarily avoiding social media and social interactions at work. Search is much more open. 9:10 says their organizations allow internet search on company networks; half say social destinations are blocked.
- Wifi at work: The majority of those surveyed (58%) are accessing the internet and resources through wifi on those mobile devices.
Read the full report.
About the Author:
As Managing Director of Innovation and Insights for Syneos Health Communications, Leigh is responsible for building and scaling a global team of healthcare experts who together help life science leaders better understand the complex lives, influences and expectations of their customers. Specifically, they uncover actionable insights that fuel empathy and creativity; lead co-creation events that let marketers learn from peers, trends, and new possibilities; and help clients identify the most valuable and useful new customer experiences to create.
Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for nearly 20 years.She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she held several leadership roles at our largest agency, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.
Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes.
A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. This year, she led over 250 experts to experts to focus on the most important changes in the commercial, consumer, marketing, digital and healthcare landscapes. (See reports at trends.health)
Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice and Top 10 Innovation Catalysts of 2017 by MM&M, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.
