Austin, TX– The field of modern medicine has been described as a “medical conveyor belt,” with many moving pieces and parts that help manage the hand off that occurs from patient to patient. More and more healthcare professionals are working at the top of each of their skill sets and fighting to create a more seamless experience for every patient they see.

RxWiki is helping pharmacists make the move out from behind the counter and become an even more integral part in connecting consumers with their healthcare and medication needs. The app itself is actually written and edited by pharmacists and wields a community of pharmacists that are ready to answer critical questions.

For patients, RxWiki allows them to learn about medications using their encyclopedia-style library and to stay informed via doctor-reviewed articles about prominent health issues, and refill their prescriptions within the app as necessary.

Pharmacists are provided a series of services in which they can communicate directly with consumers through the app. They are also provided with a number of services in which they can directly send information to consumers through email newsletters and through RxWiki TV.

As the modern pharmacist continues to play more of an active involvement throughout the patient’s treatment, I suspect that we are going to see a strong rise in pharmacists making the move into more hands-on roles that go beyond a brief interaction and a cleanly packaged prescription.

About the Author:

As Managing Director of Innovation for Syneos Health Communications, Leigh is responsible for shaping the company’s perspective on the next era of healthcare marketing. Through thought leadership, strategic innovation workshops and new products and capabilities, Leigh focuses on identifying marketing approaches that will fuel that new era and generate significant growth for clients. Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for over 17 years. She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she had several leadership roles at one of our agencies, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business. Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes. A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.