San Francisco, CA – On demand services have been a trend that just continues to pick up steam and the we’ve noticed healthcare being no exception. LanternHonor, and Kurbo Health are exploring the thinking beyond the HCP and leveraging thousands of allied healthcare workers to improve our access to quality care.

The next panel at Rock Health focused on the rise of these types of services in healthcare. They are being pushed by companies like Honor, Lantern and Kurbo Health to rethink quality of care. Each of these companies uses innovation and scale to effect change is some dated aspects of the healthcare industry. It was a more of a side note this pane, but one of the biggest takeaways was that all three of these companies seemed to have the same answer when asked what was next for them. They all agreed that the problems they are tackling are big enough. And, “As small company you need to pick the things that you can be really great at,” says Alejandro Foung.

These companies are paying special attention to quality of care. The biggest changes they are making to their respective companies is that of scale. By using technology they can more effectively pair up patients with specific needs and caregivers that have the corresponding skills. One of the biggest changes is that in these markets most of the companies are constrained by their proximity to patients and that everything is still done in pen and paper and often managed by one person causing a bottleneck if that person doesn’t come into work that day. These companies have created networks allowing for broader reach and eliminate bottlenecks that often occur.

Whether it be a caregiver from the Honor company or a obesity coach from Kurbos, the consumers is put first. These special match’s are made possible by the networks of employees that technology is allowing these companies to build and send out into the field. Honor Founder Sandy Jen stated that, “We have to be perceived as a “human company” with a relationship, rather than a technology company. Technology can’t take place of a human bond. The line is drawn where the service has to be fantastic, so the technology can fade into the background. In healthcare the service isn’t transactional. It is important to figure out the quality interaction necessary to uphold a high standard of care.” This important distinction is something that has to be remembered as the healthcare industry moves into a more technology enabled industry.

About the Author:

As Managing Director of Innovation for Syneos Health Communications, Leigh is responsible for shaping the company’s perspective on the next era of healthcare marketing. Through thought leadership, strategic innovation workshops and new products and capabilities, Leigh focuses on identifying marketing approaches that will fuel that new era and generate significant growth for clients. Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for over 17 years. She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she had several leadership roles at one of our agencies, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business. Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes. A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.