San Francisco, CA-With all of the impressive, innovative minds at Rock Health you know there would be some quotable moments that would stick with you. I found a few of these sticking with me even after the conference wrapped up. Here are some of my favorites:

“The edge cases define quality of life.” – DJ Patil, Chief Data Scientist at the White House Office of Science and Technology Policy

Patil described one of the strategies his teams uses in creating products and how designing for the edge cases creates a better experience for everyone.

“Patients are the least used resource in healthcare.” –Susannah Fox, CTO at the US Department of Health and Human Services

Fox commented on the huge amount of data available when the patient is part of the feedback loop.

“Fail for the right reasons, when you can’t prove that it is helping the workflow or show measurable results.”– Chamath Palihapitiya, Founder & Managing Partner of The Social+Capital Partnership

Palihapitiya when asked when does he know it is time to give up on a startup.

“Nobody suffers if you don’t develop an app that will deliver you a brownie at 11pm. Noboby suffers…fund cancer, not the Nth brownie delivery business.”Chamath Palihapitiya, Founder & Managing Partner of The Social+Capital Partnership

“It isn’t enough just to have the data. You need to prove something with it.”Leslie Bottorff, Managing Director of Healthcare at GE Ventures

Bottorff felt strongly about the role of “Big Data” in today’s products, but told the audience that it has to be used for something.

“The goal isn’t to have longer lives. If you can get to the same end age but have better quality lives.”– J. Craig Venter, Co-founder & CEO of Human Longevity Inc.

Venter explains the goal of his work at Human Longevity and what reason behind his push to sequence as many genomes as he can.

“Where the game will change is when patients have enough information to be consumers. That is where digital health will hit its mark.”– Janet Widmann, Executive Vice President at Blue Shield of California

Widmann speaking about the place of digital health in the evolution of the patient.

About the Author:

As Managing Director of Innovation for Syneos Health Communications, Leigh is responsible for shaping the company’s perspective on the next era of healthcare marketing. Through thought leadership, strategic innovation workshops and new products and capabilities, Leigh focuses on identifying marketing approaches that will fuel that new era and generate significant growth for clients. Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for over 17 years. She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she had several leadership roles at one of our agencies, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business. Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes. A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.