San Francisco, CA– The CRM giant, Salesforce, has unveiled a cloud-based platform that is tailored specifically for healthcare providers and patient data. Their aim is to help healthcare organizations seamlessly manage patient relationships with the ever-changing patient expectations. Although Salesforce’s chief medical officer, and head of Healthcare and Life Sciences says that Salesforce has been in the healthcare space from the beginning.
“Healthcare providers face a significant challenge. To deliver the best patient care possible, they rely on data sitting in multiple systems. These include EMRs, lab systems and imaging applications, often across multiple data centers and in the cloud,” Ross Mason, founder and vice president of product strategy for MuleSoft, who worked with Salesforce on the new product, said in a statement.
The Salesforce Health Cloud is set to offer an all-encompassing and in depth view into:
- patient demographics
- lifestyle information
- current conditions
- medications
- scheduled appointments
- lab results.
The platform will also offer customizable metrics and dashboards to help healthcare providers stay focused on what’s most important, as well as give them easy access to all of their patient’s data on the fly.
Beyond the standard patient details, the Salesforce Health Cloud will also be working to provide valuable insights into who inside and outside of the hospital has been working with a specific patient. This extra caregiver support offers auto-alert systems to warn caregivers of time-sensitive concerns such as missed appointments. And it will also be using Salesforce’s own “Chatter” social networking tool to aid in ongoing collaboration.
About the Author:
As Managing Director of Innovation and Insights for Syneos Health Communications, Leigh is responsible for building and scaling a global team of healthcare experts who together help life science leaders better understand the complex lives, influences and expectations of their customers. Specifically, they uncover actionable insights that fuel empathy and creativity; lead co-creation events that let marketers learn from peers, trends, and new possibilities; and help clients identify the most valuable and useful new customer experiences to create.
Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for nearly 20 years.She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she held several leadership roles at our largest agency, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.
Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes.
A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. This year, she led over 250 experts to experts to focus on the most important changes in the commercial, consumer, marketing, digital and healthcare landscapes. (See reports at trends.health)
Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice and Top 10 Innovation Catalysts of 2017 by MM&M, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.
