Cannes, France — If you work in the ad industry, you probably know that Cannes Lions is the world’s biggest celebration of creativity in communications. For 60 years it’s been home to the biggest ideas changing how brands interact with customers. This year, it turned its attention to health. 800 people from 50 countries gathered to share, judge and celebrate the life-changing creativity of the world’s best healthcare agencies.
And, we got to be a part of it.
We wanted to share that incredible experience with all of you. So, below is our special report on all things Lions Health. It’s packed with “bite size” looks at the best talks and the most motivating creative work + first-hand perspectives from one of the judges.
If you’re thinking about going for the Grand Prix next year, make sure to check out this Advertising Health article from Lions judge Bruce Rooke. It’s packed with specific advice on how to rate “ouro, gōruda, or bonzer” next year.
Posted by: Leigh Householder