Mountain View, CA– Experimentation with Google Glass in the operating room and with patients is moving forward, regardless of the obstacles. Among the concerns that are holding physicians and hospitals back are the price, the ability to seamlessly integrate EHRs, and privacy concerns. Despite these concerns, hospital integration testing is ongoing, and physicians are looking for new creative ways to implement Google Glass into their busy everyday lives.

It’s often difficult to see the potential in new technology until it hits the ground running and creates its potential.

So I ask, what if Google Glass becomes widely adopted? Not only could surgeons use it during operations, but emergency responders could use it to provide physicians with the necessary information they need to make immediate medical decisions.

All too often, when someone is rushed to the hospital, doctors get blindsided and need to take immediate action based on little-to-no information on a patient’s condition. Connecting physicians directly to emergency care providers would allow physicians to physically review the situation before a patient is rushed into the hospital. The ability to have a patient’s allergies and medical history before they even enter a hospital could make the difference between life and death.

Listrunner App

Each minute a physician has throughout a day is valuable. No longer do they have time to print out patient summaries, updates, and task lists. The little time that they do have (about 8 minutes per patient) is becoming more cluttered with to-do items each day.

A new app called Listrunner could reduce the amount of paperwork a physician does each day, while also reducing miscommunication and medical errors that can occur during hand-offs. Listrunner provides a secure platform for physicians to communicate via the computer or mobile device of their choice.


Posted by: Zach Gerber

About the Author:

As Managing Director of Innovation for Syneos Health Communications, Leigh is responsible for shaping the company’s perspective on the next era of healthcare marketing. Through thought leadership, strategic innovation workshops and new products and capabilities, Leigh focuses on identifying marketing approaches that will fuel that new era and generate significant growth for clients. Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for over 17 years. She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she had several leadership roles at one of our agencies, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business. Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes. A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.