Indianapolis, IN — I recently had the opportunity to attend and speak at a very unforgettable TEDx event. One that definitely changed my thinking about culture and connectivity.
If you haven’t heard of TED with an x before, it was created in the spirit of TED’s mission, “ideas worth spreading.” It supports independent organizers who want to create a TED-like event in their own community.
The talk I gave was all about how understanding shifting consumer expectations can help us uncover all sorts of new marketing possibilities – innovating just ahead of the moment our customers realize they need something new and months and years before our competitors realize it, too.
Plus, it includes some of my favorite stories about dog treats, tiny cars and erectile disfunction. Come on, who wants to miss that? The talk itself is here and the slides (that are just off camera) are right below.
Let me know what you think?
Posted by Leigh Householder