The Ohio State University Wexner Medical Center, OH– Periscope (a Twitter company) allows users to view the world through another person’s eyes. And it is quickly becoming one of the most unique ways to virtually experience an event or transport yourself to a place across the globe. One of the biggest proponents of this latest social networking platform, is Dr. Timothy Miller, an orthopedic surgeon at The Ohio State University Wexner Medical Center. Dr. Miller isn’t just an early adopter of this new channel, he’s a believer that this app may hold the future of medical education. A future that doesn’t have to be read or recorded.
“This is an opportunity for medical education to go beyond the classroom,” Miller said, particularly in this age of restricted hours for students and residents. While residents are already on duty as much as 80 hours a week, Miller believes that even established physicians could learn more from watching video on their off days.
The patient that Dr. Miller conducted the Periscope operation on gave full consent and the camera never showed the patient’s face.
Roughly 170 viewers jumped in an out of the broadcast during the live stream that lasted a total of 40 minutes. And 800 users watched the replay that Periscope keeps live for 24 hours after an event. These viewers ranged from healthcare professionals that don’t get the opportunity to experience many live operations, to the patient’s family members sitting outside in the waiting room.
Will Periscope finish what Google Glass started in the operating room? It certainly adds that extra bit of real-world value that even live-feed social networking platforms like Twitter simply can’t offer. Periscope will be on our radar for the rest of 2015 and well into 2016 as more and more services begin to move their offerings into the live streaming arena.
About the Author:
As Managing Director of Innovation and Insights for Syneos Health Communications, Leigh is responsible for building and scaling a global team of healthcare experts who together help life science leaders better understand the complex lives, influences and expectations of their customers. Specifically, they uncover actionable insights that fuel empathy and creativity; lead co-creation events that let marketers learn from peers, trends, and new possibilities; and help clients identify the most valuable and useful new customer experiences to create.
Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for nearly 20 years.She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she held several leadership roles at our largest agency, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.
Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes.
A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. This year, she led over 250 experts to experts to focus on the most important changes in the commercial, consumer, marketing, digital and healthcare landscapes. (See reports at trends.health)
Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice and Top 10 Innovation Catalysts of 2017 by MM&M, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.
