Columbus, OH — This post was inspired by a little YouTube war: colleagues taking turns (and butting heads) showing the videos that inspire them.
It quickly became a challenge. Perhaps “The Challenge” to our future success as an industry in creating experiences that overcome years of inaction. Inspire new commitment. Create routine. Give hope.
The challenge is this: Can we realize all that technology can do and still deeply understand all that people experience?
Our innovation team brought this video to the debate. Developed by Microsoft, it shows the potential of technology to deliver greater relevance, ease of use and seamless interaction:
The creativity team countered with Moments by a Daniel Mercadante, Will Hoffman, Julius Metoyer, a filmmaking team in the redwood forrest. It samples hundreds of incidental moments, the tiny and immense experiences that make up a life.
Watched together, they’re a beautiful contrast: What we can do and who we should do it for. What do you think? Which is the most important to the kinds of experiences we need to create to change minds and change outcomes?
Posted by: Leigh Householder