Dubai, UAE– As the expectations of our modern patient (both young and old) continue to change, the market is being forced to make adaptations. Between the return of the house-call and telemedicine visits alone, we are looking at the future of an entirely new type of medical experience. And as members of the innovation team, we often find ourselves asking how these changing expectations affect our work. This question is exactly what Specular Projects, the creators of Fitzania tackled with their latest prototype at the UAE’s recent Museum of the Future installation. The prototype that they created for the museum is similar to a full body-tracking Kinect game that is surrounded by a projection-mapped room for a truly immersive experience. An experience that surprises, and offers new solutions for making healthcare something engaging, not intimidating.
Their original nugget of an idea was to create a user experience for children that wasn’t scary or overwhelming for kids entering a hospital or exam room.
The angle we were going for was, most kids don’t get enough exercise. The user experience of going to the doctor is terrible and scary to most kid,” explains Dr. Noah Raford, Advisor to the UAE’s Strategic Projects Department.
But once it was created, the project had already morphed itself into far beyond a friendly exercise game for children. They found that (in theory) this system could track biometrics throughout the challenge and upload those metrics to private EHR systems. These tracked challenges could have the potential to serve as an automated doctor’s office checkup.
From services being offered by pharmacies, to telemedicine, this trend is increasingly shifting the focus away from the traditional office visit. As consumers continue to embrace telemedicine and self-tracking devices, I speculate we will be seeing a lot more of this immersive integration in the exam room sooner rather than later.