Los Angeles, CA — Huge thanks to all of you who have reached out to check in on the very quiet Health Experience Project over the last few weeks. The good news is: We’re back. Even better, we’ve got a new approach to share.
A little over a month ago, the team got together to talk about what’s working and what’s not on HxP. As we looked into the data, we found that the content you like most was actually the deepest. Readers like you are most likely to spend time with our detailed trend presentations (like this post on sales reps) and the deep dives into shifts in expectations and technology (like this article on Doximity or this one about digital caregivers). We know, too, that you’re most likely to share great images and moments (like this original illustration from David Wink or this video on a children’s cancer ward transformed by super heroes).
We’re refocusing HxP to give you more of what you want. We’re still committed to understanding what kinds of experiences can create better health outcomes and more personal success stories for doctors and patients alike. But, we’ll be delivering it in more in-depth pieces, ready to be downloaded, shared and used in your daily work. We’ll also be collecting more shareworthy stories – in words, images, and videos – to fuel the conversations you’re having with colleagues about just how to crack the code on getting more people to choose better health.
We’ll be posting a little less often, but each post will be worth the wait.
In the next two weeks, look for two new trend reports that define what consumers want and how marketers will engage in 2014 and a really eye-opening interview with one of our favorite experts on health literacy.
We appreciate all that good data on what you’re most interested in, but we’d like to hear directly from you, too. What else would you change to make HxP more valuable to you and your team? What topics would you like us to cover; which experts would you like hear from? Email us or leave your suggestions in the comments.
Posted by: Leigh Householder
About the Author:
As Managing Director of Innovation and Insights for Syneos Health Communications, Leigh is responsible for building and scaling a global team of healthcare experts who together help life science leaders better understand the complex lives, influences and expectations of their customers. Specifically, they uncover actionable insights that fuel empathy and creativity; lead co-creation events that let marketers learn from peers, trends, and new possibilities; and help clients identify the most valuable and useful new customer experiences to create.
Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for nearly 20 years.She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she held several leadership roles at our largest agency, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.
Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes.
A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. This year, she led over 250 experts to experts to focus on the most important changes in the commercial, consumer, marketing, digital and healthcare landscapes. (See reports at trends.health)
Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice and Top 10 Innovation Catalysts of 2017 by MM&M, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.
