Canton, MA – We are constantly trying to figure out what is best for our patients. We spend a lot of time discovering the communication mechanisms of healthcare professionals. In the end, both are just people. People like you and me. Humans.
In everything that we do, the overarching factor is that we are all the same human animal. What does it mean to human? Reebok’s “Be More Human Experience” asked that question in an emotional digital web campaign designed to use science and human exploration to discover the true essence of what gives us drive, focus and a sense of relationship.
The intriguing campaign starts with a beautifully designed website that takes full advantage of the medium. It’s stocked full of emotional photography, interactive surveys and social media share points. The result is a sticky online experience that entertains and educates, all while positioning their brand to be the experts on human fitness.
Healthcare is all about people. We have the opportunity to create a better experience around what could be some very devastating story lines. By providing information to doctors and patients through well designed campaigns, and with the human experience in mind, we can deliver content that delivers our message effectively in the moment that care is needed.