Canton, MA – We are constantly trying to figure out what is best for our patients. We spend a lot of time discovering the communication mechanisms of healthcare professionals. In the end, both are just people. People like you and me. Humans.
In everything that we do, the overarching factor is that we are all the same human animal. What does it mean to human? Reebok’s “Be More Human Experience” asked that question in an emotional digital web campaign designed to use science and human exploration to discover the true essence of what gives us drive, focus and a sense of relationship.
The intriguing campaign starts with a beautifully designed website that takes full advantage of the medium. It’s stocked full of emotional photography, interactive surveys and social media share points. The result is a sticky online experience that entertains and educates, all while positioning their brand to be the experts on human fitness.
Healthcare is all about people. We have the opportunity to create a better experience around what could be some very devastating story lines. By providing information to doctors and patients through well designed campaigns, and with the human experience in mind, we can deliver content that delivers our message effectively in the moment that care is needed.
About the Author:
As Managing Director of Innovation and Insights for Syneos Health Communications, Leigh is responsible for building and scaling a global team of healthcare experts who together help life science leaders better understand the complex lives, influences and expectations of their customers. Specifically, they uncover actionable insights that fuel empathy and creativity; lead co-creation events that let marketers learn from peers, trends, and new possibilities; and help clients identify the most valuable and useful new customer experiences to create.
Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for nearly 20 years.She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she held several leadership roles at our largest agency, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.
Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes.
A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. This year, she led over 250 experts to experts to focus on the most important changes in the commercial, consumer, marketing, digital and healthcare landscapes. (See reports at trends.health)
Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice and Top 10 Innovation Catalysts of 2017 by MM&M, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.
