Verona, Wisconsin– With every type of tracking device under the sun at our disposal, the real question has become, what are we to do with this agglomeration of endless data? The digital data tracking revolution is upon us and it can be overwhelming, especially for healthcare providers. More doctors every day are getting data from health trackers thrown in their faces with a “what do I do now, doc?” The rollout of Apple’s HealthKit and partnering up with Epic may be part of the solution to that overarching question.

Epic, a leader in Electronic Health Records, is working on bringing Apple’s HealthKit data to researchers and health care providers. This power couple is striving to turn incomprehensible health data into meaningful and even actionable health data. Epic’s community that already caters to over 170 million patients a year, will soon be able to use HealthKit through Epic’s MyChart application. An application that Epic maintains is the most popular patient portal in the United States.

Wary of throwing your private health information into the digital abyss? The permission-based handoff of health information ensures that your health data only goes directly to systems that you allow access to and it will never be shared to your iCloud or with any other app.

HealthKit will essentially act as a data receptacle until Epic’s MyChart app transmits it back to the Epic EHR system. Bridging this gap between personal health tracking and traditional healthcare data is imperative in order to bring value to our data.

About the Author:

As Managing Director of Innovation for Syneos Health Communications, Leigh is responsible for shaping the company’s perspective on the next era of healthcare marketing. Through thought leadership, strategic innovation workshops and new products and capabilities, Leigh focuses on identifying marketing approaches that will fuel that new era and generate significant growth for clients. Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for over 17 years. She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she had several leadership roles at one of our agencies, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business. Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes. A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.