Palo Alto, CA – Healthcare facilities are some of the most energy reliant structures in our society today. Many of these facilities have outdated electrical consumption and distribution systems which cost the healthcare systems billions of dollars in utility costs. While many political battles rage over the Affordable Care Act, a simple solution at reducing costs is staring us in the face every day… The Sun.


U.S. health care facilities spend $8.8 billion per year on energy. 

-Greenbiz.com

The National Renewable Energy Laboratory released a unique report in September 2013 designed to address the cost of fossil-fuel programs and implement new ideas to offset these costs with renewables. This guide is a great playbook for your everyday facilities managers, giving helpful tips to improve energy consumption by addressing everything from window treatments to ceiling panels. This initiative is a small step in the right direction.

But a giant leap was just announced on April 30, 2015 that could mean a dramatic shift in the way that we think about energy consumption, both from a commercial and a consumer standpoint. The Tesla Powerwall is aimed to turned the traditional utilities market upside down.


In his presentation, Elon Musk, CEO of Tesla Motors introduced the battery pack dubbed the “Powerwall,” a device which stores and distributes captured solar energy so the ebbs and flows of the renewable power remain consistent throughout the day and even during the nighttime hours.

In a conference call, Musk said, “The total addressable market size for Tesla Energy products is enormous and much easier to scale globally than vehicle sales.” The utilities industry is bigger than the tech industry and the healthcare industry. Why is that? Because they both rely on energy consumption to produce their product.

We have this handy fusion reactor in the sky called The Sun. You don’t have to do anything, it just works… shows up every day… and produces ridiculous amounts of power.
– Elon Musk

Tesla’s battery has the ability to offset the utility market through scalability and cost. The battery is only $3000 US/$3500 US for the 7kWh/10kWh, respectively. This is a dramatic reduction in price for a solar product, which was a significant barrier to making the switch from fossil fuels. The scalable design provides a solution for mid-level energy needs, like small hospitals. The Tesla Powerpack, a separate solution that is an infinitely scalable, allows for commercial applications that have even bigger needs.

Because the healthcare industry is one of the greatest consumers of energy, it has the power to adopt renewable energies and have a significant impact on carbon emissions. With new battery and solar technologies, this change in mindset is quickly becoming more realistic.

About the Author:

As Managing Director of Innovation for Syneos Health Communications, Leigh is responsible for shaping the company’s perspective on the next era of healthcare marketing. Through thought leadership, strategic innovation workshops and new products and capabilities, Leigh focuses on identifying marketing approaches that will fuel that new era and generate significant growth for clients. Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for over 17 years. She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she had several leadership roles at one of our agencies, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business. Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes. A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.