New York, NY — We’re big trend spotters at HxP, always looking for clues into what’s changing people’s expectations for experiences and connections. Those clues are often just quick observations about how we live, what we rely on, where we’re spending time. None of them are the answer in and of themselves, but together they start to point to a major shift.
Charlene deGuzman did a masterful job of collecting clues and building that bigger cultural story in this week’s YouTube sensation: I Forgot My Phone. In a series of simple “clues,” she shows how our phones have separated us from the people physically closest to us to better connect us to those at a distance. How they’ve robbed experience for the sake of documented memory.
That trend changes both healthcare marketing and healthcare experience. The trusted screen today is smaller and the most logical place to fit into people’s lives is, too.
DeGuzman’s film may be the single best illustration of how our phones have changed our ability to connect.
Posted by: Leigh Householder