New York, NY — We’re big trend spotters at HxP, always looking for clues into what’s changing people’s expectations for experiences and connections. Those clues are often just quick observations about how we live, what we rely on, where we’re spending time. None of them are the answer in and of themselves, but together they start to point to a major shift.

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Charlene deGuzman did a masterful job of collecting clues and building that bigger cultural story in this week’s YouTube sensation: I Forgot My Phone. In a series of simple “clues,” she shows how our phones have separated us from the people physically closest to us to better connect us to those at a distance. How they’ve robbed experience for the sake of documented memory.


That trend changes both healthcare marketing and healthcare experience. The trusted screen today is smaller and the most logical place to fit into people’s lives is, too.

DeGuzman’s film may be the single best illustration of how our phones have changed our ability to connect. Perhaps better, even, than this favorite clue:

A doctor showing a woman a scan of the brain

now

Posted by: Leigh Householder

About the Author:

As Strategist of Innovation, Drew is charged daily with championing innovative thinking and doing. Drew is part of a global team that leads new innovative ideas that attract different advocates among existing and potential brands that are shared across all agency partners. Drew is backed by over 16 years of brand, sales and marketing experience with Fortune 500 companies such as Progressive and Nationwide Insurance as well as Founder & President of his own healthcare insurance agency for 6 years. Most recently Drew was part of the agency team that launched Briviact for UCB, Foundation Medicine as well as key roles with Eli Lilly Oncology and Johnson & Johnson.