Cannes, France – Agencies are co-creating with their clients and creating actions that speak way louder than advertising. Here are just a few of our favorites: 

Panasonic Talk to Me

Panasonic partnered with Grey to create an unforgettable healing experience, inspired by a man who woke up from a coma after 19 years. He said: he could hear everything said around him the entire time.

Research shows that hearing the voices of loved ones can help someone in a coma recover faster. But as weeks, months and even years go on, limited visiting hours, work, and distance can make it difficult for friends and families to spend time with their loved one. Panasonic designed a way to be there more. They added a GSM chip to a pair of regular speakers and connected them to an open phone line. The speakers were strategically positioned on arms attached to the hospital bed. Each patient gets his own phone number and friends and family can call any time to talk and feel connected.

Prepex Circumcision Device

More than two-thirds (70%) of all people living with HIV live in sub-Saharan Africa—including 91% of the world’s HIV-positive children. Male circumcision can reduce the risk of contracting HIV by 60% as well as improve hygiene, reduce STDs, and decrease the risks of certain cancers. That’s why it was chosen as one of the 19 most important health investments in public health. The World Health Organization and UNAIDS set a goal of 27 million voluntary circumcisions by 2021.

Reaching the enormous goal requires sterile environments, trained surgeons, specialized equipment and, of course, 27 million men willing to have the most sensitive area of their body operated on. That’s where Prepex comes in. It’s a nonsurgical circumcision performed with a set of rings. The ring is applied by a nurse in a clinic. A week later, the man returns and it’s removed along with the foreskin. It takes only five minutes, is quickly scalable and is nearly pain-free for men.

Baidu AI Glasses

9 million people in China live with Alzheimer’s. Like people everywhere, they don’t want to forget their loved ones faces, their beloved pets or the important people who support them in their lives. Baidu’s Know You Again glasses were designed to help. They come equipped with a front-facing camera, infrared sensor, microphone and speaker. The glasses recognize faces and voices and the speaker discreetly says the name and relationship of the person into the wearer’s ear. The glasses keep learning and recognize more of your network over time. The precision rate is 99.77%. MIT Technology Review listed Baidu’s face recognition as one of the top 10 breakthrough technologies of 2017.

About the Author:

As Managing Director of Innovation for Syneos Health Communications, Leigh is responsible for shaping the company’s perspective on the next era of healthcare marketing. Through thought leadership, strategic innovation workshops and new products and capabilities, Leigh focuses on identifying marketing approaches that will fuel that new era and generate significant growth for clients. Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for over 17 years. She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she had several leadership roles at one of our agencies, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business. Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes. A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.