Live from Cannes Lions Health: Gayle King, co-host of CBS THIS MORNING and editor-at-large of O, the Oprah Magazine, is at Lions Health. She brought together an amazing panel from Thrive, P&G and Endeavor to talk about how to use creativity to fuel health, habits and humanity.

Thrive and P&G are combining their two missions: end the stress and burnout epidemic + make everyday life better. Their new collaboration, launching today is all about habit stacking. 

Habit stacking is adding a microstep or new habit on top of an existing habit to make it stick. The overall program will leverage behavioral science to help people quickly change behaviors one little, easy step at a time.

For example, every time you put deodorant on, name one thing that you’re going to own and crush today to help you focus and destress. The team has identified over 750 microsteps like that one that can fundamentally change behavior. They call them “too-small-to-fail steps” that help you reduce stress and live a more mindful life.

Crest is trying it now with a program asking people to name three things they’re grateful for while they’re brushing their teeth, changing that 2-minute mindless habit into a meaningful choice. Studies have shown people who stick with gratitude practices have happier lives. 

Thrive Global was started by Arianna Huffington after her collapse from sleep deprivation and exhaustion. She became more interested in the connection between well-being and performance. Her microhabits have changed her life. One that is particularly memorable: a phone bed. It lives outside her room and she tucks her device in at night, far from where she’s personally sleeping. 

Small elements of self care – from a phone bed to a saying a personal mantra while washing your hair  – are designed to help us all to live more sustainable lives. They’re designed to give us all ways to recharge. 

That’s important right now because burnout is at an all-time high. The World Health Organization recently recognized it as an official medical diagnosis. Ashley Miles, Global Chief Business Officer at Thrive Global, said “we need to reimagine how we show up for ourselves everyday.” What habit can you stack to start to get there?

About the Author:

As Managing Director of Innovation and Insights for Syneos Health Communications, Leigh is responsible for building and scaling a global team of healthcare experts who together help life science leaders better understand the complex lives, influences and expectations of their customers. Specifically, they uncover actionable insights that fuel empathy and creativity; lead co-creation events that let marketers learn from peers, trends, and new possibilities; and help clients identify the most valuable and useful new customer experiences to create.

Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for nearly 20 years.She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she held several leadership roles at our largest agency, GSW.  There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.

Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes.

A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. This year, she led over 250 experts to experts to focus on the most important changes in the commercial, consumer, marketing, digital and healthcare landscapes. (See reports at

Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice and Top 10 Innovation Catalysts of 2017 by MM&M, Leigh also was recognized  as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.