Boston, MA. – Each year, around 3.6 million patients across the USA miss at least one appointment due to lack of access to transportation. In fact, the non-emergency medical transportation (NEMT) network bleeds an astounding 30% of the over $6 billion dollar annual spend due to inefficiencies in the current framework. How do you stop the bleeding and increase the needed care for patients? Use Uber’s application program interface of course, and integrate with current healthcare systems.

The traditional healthcare transportation model is severely outdated, said John Brownstein, Ph.D., co-founder of Circulation. Every patient’s experience begins and ends with their ride, which is why the integration of Uber and Circulation offers a smart, digital transportation platform for healthcare that customizes rides around patients’ specific needs and ensures they get the care they deserve.

Circulation, launched earlier this week, is a patient-centric digital platform that seamlessly allows hospitals and patients to schedule transportation appointments on-demand. Uber’s software reduces wait times, comparing to a more traditional bus or taxi service, by removing barriers and increasing transparency with the ability to view where the transportation is at on a live map, and the hospital system to manage efficiencies in the office if there are delays.

Why This Matters:

This is a great example of using existing technology to solve a large problem in the healthcare industry and directly impacting patient outcomes. What started as a frustration around hailing cabs is now changing the logistical fabric of cities across the world. The ripple effect of this project on the healthcare system will be astounding as efficiencies increase in the PCP’s offices, hospitals and lift current burdens on caregivers, not to mention the obvious increased well being of patients. It will be exciting to see the outcome as this project grows over time.

About the Author:

As Strategist of Innovation, Drew is charged daily with championing innovative thinking and doing. Drew is part of a global team that leads new innovative ideas that attract different advocates among existing and potential brands that are shared across all agency partners. Drew is backed by over 16 years of brand, sales and marketing experience with Fortune 500 companies such as Progressive and Nationwide Insurance as well as Founder & President of his own healthcare insurance agency for 6 years. Most recently Drew was part of the agency team that launched Briviact for UCB, Foundation Medicine as well as key roles with Eli Lilly Oncology and Johnson & Johnson.