Amsterdamn, NE– Unique partnerships have become the flagship of any great healthcare success. The latest to strike my attention was that of a partnership between Philips and Dutch Radboud University medical center. Their collaborative diabetes app with an integrated online community is poised to enhance continuity of care for Type 1 diabetes patients.
Through the app, patients are able to track their blood glucose levels, insulin use and nutrition and physical activity metrics in order to receive feedback on any reoccurring trends. The app is also intelligent enough to have the capability of turning user stress levels into insulin doses that match up.
Patients are able to send private messages to healthcare providers in order to receive customized feedback and guidance in regards to particular readings. If a user is looking for more general crowd-sourced knowledge, the app also has a community section in which you can post publicly to anyone that is in your “circle.”
Throughout the first phase of this collaboration, both organizations’ focus will be on Type 1 diabetes and the integration of EHR data and personal health monitoring devices (wireless glucose monitors, activity monitors, etc) in order to give patients and healthcare professionals a clear view into their diabetic trends.
With more healthcare partnerships entering the market, we’re heading in the direction of more confident decision making and increased collaboration between patients and their healthcare providers.
Check out a demo of the Philips + Dutch Radboud University app here!
https://youtu.be/dA8L5lxiHxE
About the Author:
As Managing Director of Innovation and Insights for Syneos Health Communications, Leigh is responsible for building and scaling a global team of healthcare experts who together help life science leaders better understand the complex lives, influences and expectations of their customers. Specifically, they uncover actionable insights that fuel empathy and creativity; lead co-creation events that let marketers learn from peers, trends, and new possibilities; and help clients identify the most valuable and useful new customer experiences to create.
Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for nearly 20 years.She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she held several leadership roles at our largest agency, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.
Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes.
A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. This year, she led over 250 experts to experts to focus on the most important changes in the commercial, consumer, marketing, digital and healthcare landscapes. (See reports at trends.health)
Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice and Top 10 Innovation Catalysts of 2017 by MM&M, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.
