Amsterdamn, NE– Unique partnerships have become the flagship of any great healthcare success. The latest to strike my attention was that of a partnership between Philips and Dutch Radboud University medical center. Their collaborative diabetes app with an integrated online community is poised to enhance continuity of care for Type 1 diabetes patients.

Through the app, patients are able to track their blood glucose levels, insulin use and nutrition and physical activity metrics in order to receive feedback on any reoccurring trends. The app is also intelligent enough to have the capability of turning user stress levels into insulin doses that match up.


Patients are able to send private messages to healthcare providers in order to receive customized feedback and guidance in regards to particular readings. If a user is looking for more general crowd-sourced knowledge, the app also has a community section in which you can post publicly to anyone that is in your “circle.”

Throughout the first phase of this collaboration, both organizations’ focus will be on Type 1 diabetes and the integration of EHR data and personal health monitoring devices (wireless glucose monitors, activity monitors, etc) in order to give patients and healthcare professionals a clear view into their diabetic trends.

With more healthcare partnerships entering the market, we’re heading in the direction of more confident decision making and increased collaboration between patients and their healthcare providers.

Check out a demo of the Philips + Dutch Radboud University app here!

About the Author:

As Managing Director of Innovation for Syneos Health Communications, Leigh is responsible for shaping the company’s perspective on the next era of healthcare marketing. Through thought leadership, strategic innovation workshops and new products and capabilities, Leigh focuses on identifying marketing approaches that will fuel that new era and generate significant growth for clients. Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for over 17 years. She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she had several leadership roles at one of our agencies, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business. Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes. A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.