Catskills, New York — Healthcare is typically full of a lot of finger pointing and blame. You did that; so now you must do this. For healthcare consumers, every interaction can feel like a giant penalty box.
But when the hero of UnitedHealthcare’s latest spot stretches out his pointed finger, things get a lot more fun. As the opening chords of “(I’ve Had) The Time of My Life” start to play, the couple decides to recreate the famous scene from Dirty Dancing (you know, without all the practice sessions Johnny Castle grumped through with Baby).
The results are predictable: crash landing! But the commercial is anything but. As the couple finds their way into the “complex healthcare system,” the spot keeps every moment of it delightfully human.
Extra kudos to the Leo Burnett and UnitedHealthcare teams for making Skype-style telehealth look like an easy, natural way to interact with a physician. Only Audi has made new technology look even less intimidating!