New York, NY – Health and wellness conversations are challenging on all fronts. Conversations involving PTSD, chronic illness, childhood obesity & alcoholism, just to name a few, are not easy to start. Kognito’s neuroscience approach is at the core of helping not only the health care community hone their communication skills on these very difficult conversations, but also caregivers, educators and even patients themselves.

Kognito created a virtual human social gaming platform for communicators at all levels to practice challenging conversations and role-play different outcomes based on proven research and delivery methods. Change Talk, one of many simulations developed by Kognito, addresses childhood obesity and role-plays conversations for pediatricians to have with not only the child, but also uncover clues and trends with the caregiver to help drive change in the caregivers behavior. Out of 307 physicians surveyed, 88% stated the Change Talk simulation changed the way they approach conversations with patients/caregivers dealing with childhood obesity.

Learn more about Kognito and all their virtual human social platforms here –

Why it matters:

As we develop communication tools for many reasons, it is important to remember with challenging conversations and changing behavior we incorporate the following:

  • We always have to change the thinking before the doing
  • Break down the barriers of difficult face-to-face conflict through conversation first, facts second
  • Turn information into bite-sized insights to help tell the story which in turn changes thinking

About the Author:

As Strategist of Innovation, Drew is charged daily with championing innovative thinking and doing. Drew is part of a global team that leads new innovative ideas that attract different advocates among existing and potential brands that are shared across all agency partners. Drew is backed by over 16 years of brand, sales and marketing experience with Fortune 500 companies such as Progressive and Nationwide Insurance as well as Founder & President of his own healthcare insurance agency for 6 years. Most recently Drew was part of the agency team that launched Briviact for UCB, Foundation Medicine as well as key roles with Eli Lilly Oncology and Johnson & Johnson.