Columbus, OH — Here’s what we know: a great experience with a healthcare provider, institution or even brand can help you be more successful. In fact, the right experience can overcome years of inaction, inspire new commitments or simply give hope.
But, here’s what we don’t know enough about: just what makes an experience moment-changing and or even life-changing.
That’s where we need your help.
If you’re someone who’s dealt with a serious diagnosis (as a patient or a healthcare professional), you probably have a story you tell.
It might be about the one person or website or group that really came through for you. It could be about the weird gaps and fall offs in communication and care you ran into along the way. It’s a part of the experience that left you shaking your head and passing it on.
The Healthcare Experience Project wants to hear those stories.
If you’re someone who’s dealt with a serious diagnosis or a a parent, caregiver or close supporter of someone who has:
- Tell us about the experiences that helped you get through it
- Pass on a story about when you felt most supported, most ready to fight
- Share a moment when you changed your mind about what you would do to fight for your health
If you’re a doctor, nurse, social worker or other healthcare professional:
- Tell us what’s broken through with a patient you thought would never hear you
- Share your best advice for helping people live healthier lives
- Pass on a story about a great experience for you and your patient
Email us your stories. We’ll use them to do better work and to help create better experiences for people like you. For people like us.
(We will never share a story or any personal details without your explicit permission)
Posted by: Leigh Householder
photo credit: paul bica via photopin cc
About the Author:
As Managing Director of Innovation and Insights for Syneos Health Communications, Leigh is responsible for building and scaling a global team of healthcare experts who together help life science leaders better understand the complex lives, influences and expectations of their customers. Specifically, they uncover actionable insights that fuel empathy and creativity; lead co-creation events that let marketers learn from peers, trends, and new possibilities; and help clients identify the most valuable and useful new customer experiences to create.
Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for nearly 20 years.She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she held several leadership roles at our largest agency, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.
Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes.
A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. This year, she led over 250 experts to experts to focus on the most important changes in the commercial, consumer, marketing, digital and healthcare landscapes. (See reports at trends.health)
Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice and Top 10 Innovation Catalysts of 2017 by MM&M, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.
