Columbus, OH– Inspiration can come from anywhere. It’s often just a matter of keeping your eyes peeled for emerging trends and exciting new opportunities. We decided to kick off this Monday by giving you a small taste of where some of our inspiration is coming from this week.
Day In The Life of a GP Doctor
The average doctor visit is extremely rushed and currently hovers around an average of 8 minutes per patient. But what exactly creates this urgency in a GP doctor’s day-to- day life? Go behind the scenes with Advertising Health on a topic that ties closely with many of our 2015 trends and see which ones you can spot.
How Mobile is Transforming Healthcare
A recent survey on mobile technology provides valuable insights into how mobile technology is transforming healthcare. Check out some of their key findings and how privacy concerns may be a major roadblock.
Generation Infatuation
Our sister agency, Chandler Chicco Companies, takes another deep dive into the mindset of the millennial generation. In case you missed our first millennial report, here’s your chance to hear about some of the unique findings on how this generation is changing the face of traditional healthcare.
FDA Makes Official Hands Off Approach to Regulating Health Apps and Medical Software
Relief for health technology developers may be on the horizon. The FDA states that they will take a “hands-off approach” to regulating apps and medical software such as glucose monitors.
About the Author:
As Managing Director of Innovation and Insights for Syneos Health Communications, Leigh is responsible for building and scaling a global team of healthcare experts who together help life science leaders better understand the complex lives, influences and expectations of their customers. Specifically, they uncover actionable insights that fuel empathy and creativity; lead co-creation events that let marketers learn from peers, trends, and new possibilities; and help clients identify the most valuable and useful new customer experiences to create.
Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for nearly 20 years.She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she held several leadership roles at our largest agency, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.
Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes.
A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. This year, she led over 250 experts to experts to focus on the most important changes in the commercial, consumer, marketing, digital and healthcare landscapes. (See reports at trends.health)
Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice and Top 10 Innovation Catalysts of 2017 by MM&M, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.
