Las Vegas, NV-It’s been said that we are not only living in the era of the internet of things, but the internet of healthy things. And this era has brought us fitness trackers, remote monitors, and even simplified healthcare plans that someone fresh out of college could easily navigate.

As CES kicks off this week, numerous health startups will flock to Las Vegas to show off their latest digital health tools, gadgets, and solutions. But what is allowing healthcare to steal the show at CES? A combination of high mobile adoption rates and shifting consumer expectations is likely to blame. Consumers now more than ever expect to have answers at their fingertips (and why wouldn’t they?). We can get dates, drivers, handymen, and even delivery food from our favorite local spots that don’t deliver, all from our mobile devices.

But it’s not just the small health startups breaking into CES this year. Large health and wellness companies are slated to appear tomorrow as well. Instead of marketing their latest products, Johnson & Johnson will be at CES discussing innovation and wellbeing. Philips has also been said to have staked a large presence at CES this year.

Our own, Chris Devine, will be there live this week updating us on all of the latest and greatest for 2016 and beyond. Be sure to check back for more updates!

About the Author:

As Managing Director of Innovation for Syneos Health Communications, Leigh is responsible for shaping the company’s perspective on the next era of healthcare marketing. Through thought leadership, strategic innovation workshops and new products and capabilities, Leigh focuses on identifying marketing approaches that will fuel that new era and generate significant growth for clients. Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for over 17 years. She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she had several leadership roles at one of our agencies, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business. Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes. A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.