Stockholm, SE– Falling blood donations across the globe are forcing companies to reconsider their approach to getting people to donate blood. In Britain, there are 40% fewer donors today than there were ten years ago. So how do we inspire people to continue to donate blood, and give life, when saying please is not enough?
When we do finally take the time out of our day (or get over our fear of needles) to donate, it’s often an forgettable experience that ends with a “I Donated Blood Today” sticker and maybe a cookie if you’re lucky. But that’s where the story ends.
What if we were able to see the face of someone whose life we helped save? Or even simply know that our donation was actually pulled off of some shelf in a large blood storage facility? Well, in Sweden, blood donors now get a text message notification when a patient receives their blood.
Simple, yet brilliant.
According to Karolina Blom Wilberg, communications manager at the Stockholm blood service:
“We get a lot of visiblity in social media and traditional media thanks to the SMS. But above all we believe it makes our donors come back to us, and donate again.”
While they are still waiting to hear back the hard numbers on this program, the program provides a simple way to incentivize donors, create long-lasting donor loyalty, and tell the story beyond the bag.
Beyond simple text message programs that have been rolled out over the last 3 years, other parts of Europe have been looking towards options that have no tech play at all. During National Blood Donation Week signs all around Britain are having the letters ‘O’ and ‘A’ removed, in an effort to emphasize missing blood types and raise awareness for the lack of blood donations.