Columbus, OH — 42% of online adults use multiple social media sites and those who choose only 1, typically use Facebook according to Pew Research. For business users, LinkedIn is currently growing faster than Facebook adding 2 new users every second. Shifts in social media platforms happen for many reasons, but one of the most sited reasons for a change in a heavily saturated market is content. We don’t just expect quality content, we demand it.
Slideshare launched on October 4, 2006, but the recent demand for strong visual content, a network of intelligent, sharable insights, and an integrated platform that works the way we work, the site is quietly making itself known as a go-to media network for quality content. This social media strategy has huge potential for businesses and brands looking for new audiences and can be integrated into business workflows very quickly. As part of a bigger content marketing strategy, a Slideshare media presence can establish brands as industry thought leaders through the use of PDF’s, videos, and presentations.
Professional use of social media in the healthcare industry has continued to show positive results in changing brand perception from advertiser to advocate. How a brand acts speaks louder than what is says. Content creation is a leading way to become an active participant in the conversation and Slideshare provides an easy to use and very well connected network of information.
Posted By: Mike Martins