I’ve written before on my growing skepticism for the future of wearable devices. With their uninspiring adoption rates and user drop-off trends averaging just 6 months, saying that the future looks bleak for wearables is, in my opinion, putting it lightly.
New reports from PricewaterhouseCoopers and its Health Research Institute show that Americans are optimistic for the future of wearable devices, but are not enthusiastic about where the technology is right now.
What is a watch going to provide me that my phone doesn’t already?
In order for wearables to succeed, they need to walk a fine line. They need to best their long-favored competitor, the smartphone, while maintaining a friendly relationship so that they can share data and seamlessly integrate with it. Smartphones are essentially wearables themselves in the fact that they are glued to our hands for a lot of the waking hours of the day. This, leads many to question why they would ever spend $150-$500 on a device that may not be all that they had hoped for. Consumers are not looking to ditch their smartphones, but they are open to the idea of adding a new utility to their health-and-lifestyle toolkit.
Adoption rates for wearables are typically nothing to write home about. But when you compare the adoption rate of wearables with that of another contemporary device (such as the tablet) that broke serious ground, you begin to see a light at the end of the tunnel for wearables.
I’m extremely eager to see if wearable technology mirrors the path that tablets traveled not so long ago. Tablets are increasingly becoming our favorite second screens. Could a wearable device soon be our third?