La Farge, WI — In the commercials, weekday mornings look amazing. They’re when you do yoga (in something that looks like your underwear), have pancakes with your family, and try out that perfect new lip gloss. That’s what your morning is like, right?
The team at Organic Balance doesn’t believe that for a second. So they did the research and asked the real questions, like: do you check your work email before you even get out of bed, have you reworn dirty clothes, and do you really even make your bed? The answers? Well, not as pretty as the stock photos.
The team rolled out the results in a 90-second video full of share-worthy statistics and real life moments. They wrapped it in a website that includes an interactive quiz: you answer the same questions their survey panel did and see how you compare to their normal.
See all the data and how you compare at Real Morning Report.
Why it matters: Organic Valley is responding to so many new consumer expectations here. There’s authenticity, customer advocacy, and comparative data all in one. In an era when consumers are tired of pretending to be perfect, Organic Valley hits just the right note of understanding them without judging them.