The Cannes Lions Health festival brings together thousands of pharma and healthcare ad agencies and marketers. Why is this festival so attractive to pharma? Dave Sonderman, GSW EVP Executive Creative Director, responds: “Anyone who attends will have their mind opened to what the healthcare industry is doing. The innovation, creativity and independent thinking is impressive and inspiring... The session on the last day with the judges is a can’t-miss for me. They talk about what they were thinking, what the debates were in the room, and give explanations about the winners they chose and why. It has so much insight.”

This content is repurposed from FiercePharma.