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FiercePharma recapped the social media buzz and highlights from Cannes Lions Health this past weekend, including inVentiv Health Communications' presentation on social centricity.
The Cannes Lions Health festival brings together thousands of pharma and healthcare ad agencies and marketers.
Forget patient-centric models that don't work. | In The Media
Kathleen Starr, Managing Director, Behavioral Insights, and Susan Perlbachs, EVP, GSW-NY, shared their findings from a two-year ethnographic study at Cannes Lions Health this past weekend.