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Forget patient-centric models that don't work. | In The Media

Kathleen Starr, Managing Director, Behavioral Insights, and Susan Perlbachs, EVP, GSW-NY, shared their findings from a two-year ethnographic study at Cannes Lions Health this past weekend.


Creativity and pharma meet in Cannes as marketers head to 4th Lions Health festival | In The Media

The Cannes Lions Health festival brings together thousands of pharma and healthcare ad agencies and marketers.


Live from Lions Health: Reputation, innovation, big data and a whole lot of gossip | In The Media

FiercePharma recapped the social media buzz and highlights from Cannes Lions Health this past weekend, including inVentiv Health Communications' presentation on social centricity.