“We don’t all consume the same live TV programming or even streaming services anymore,” Leigh Householder, managing director of omnichannel strategy at Syneos Health shares in this Fierce Pharma article. 

She talks about personal prime time and programmatic relevance: “When you put the two together, you find—I wouldn’t even call it a channel—but an entirely new way to connect with people that’s very effective and affordable.”

This content was repurposed from Fierce Pharma.