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#1

Digital Video Takes Over as the New—and Cheaper—TV Advertising for Pharma | In The Media

“We don’t all consume the same live TV programming or even streaming services anymore,” Leigh Householder, managing director of omnichannel strategy at Syneos Health shares in this Fierce Pharma article.

#2

Fierce Pharma Marketing Tees up Trends for 2021—and Big News, They're Not All COVID-19-Related | In The Media

In this Fierce Pharma article, Leigh Householder at Syneos Health, shares: “It really is a pivot point.